Why I’m different
Any copywriter can write nice copy. Every IT specialist understands their subject. But I’m one of the few people that can do both.
I understand corporate IT – and I know how to construct a compelling message.
I’ve also been a salesman and consultant. So I can write copy that hits home with the field force and makes sense to the client’s CIO.
I’m particularly good at messaging things that haven’t been nailed down yet. And I’m comfortable at the tricky end of the scale, like writing speeches and video scripts for CEOs.
What my clients say
“Wow. Mark you are a genius. Well done, it is awesome. I have nothing further to add.”
“Dear Mark, Let me start by saying you Rock 😊 Your ability to take the complexities of [our company] and boil them down to the level of clarity required by a value prop deck is excellent.”
“Thanks Mark – so enjoy working with you and the value you always add to every project!”
What I can do
Skills
Content strategy consulting
Thought leadership programme design
Proposition definition and messaging
Corporate narratives
Interviewing executives and clients
Customer presentations with scripts
Sales conversation guides
Articles, blogs, web pages etc
Subjects
Digital strategy and business transformation
Data centres, cloud, edge and hybrid IT
Software defined networking, WAN and wifi
Enterprise business software
Customer experience and workplace collaboration
Cybersecurity
Artificial intelligence
IT operations and managed services
Who I’ve written for
Technology companies
BT Business
NTT Ltd (formerly Dimension Data)
AT&T, Deutsche Telekom, Telefonica, Vodafone
IBM, Kyndryl, Atos, Tata, Wood, Siemens
HPE Aruba, Riverbed, VMware, Cloudera
Orange CyberDefense, zScaler, Palo Alto
Cisco, Genesys, Pure Storage
SAP, Unit4, IFS, Finastra
Agencies
FTI Consulting
The Writer
Ink Copywriters
Radix Communications
Coterie
Right on the Line
Marketing in a Box
JP Creative and bbp
Samples of my work
CEOs’s article on how mid-size enterprises can reboot the post-COVID economy published on Diginomica
A CEO’s article in Forbes about business strategy during and after Covid published exactly as I wrote it
An article by the CTO of a global software company published in Forbes which I ghost wrote for him
White paper on digitizing financial processes in the industrial machinery sector I researched and wrote
Business guide on self-managing IT infrastructure I wrote for HPE’s partner marketing programme
A CEO’s article on digital transformation in Asia Pacific financial services I interviewed and ghost wrote
A divisional director’s LinkedIn post on digital transformation for incumbents I ghost wrote
Blog about balancing risk and cost in IT support with a light, punchy style to liven up a dry subject
Value proposition on hybrid IT I led the proposition definition process and wrote all the content
An IT company’s careers page I wrote the snappy web copy aimed at attracting Millennial talent
Article on hybrid IT security I interviewed a subject matter expert and wrote the article
A blog about networking for hybrid IT I interviewed an expert and ghost wrote the blog
Article about abstraction and automation of managed services which I wrote
Video on managed services for Dimension Data I wrote the storyboard and voiceover script
A new website for Legal & General’s innovative modular home business I wrote all the content
A statement of corporate values for an ERP software company I rewrote the turgid inhouse version
A CEO’s LinkedIn article about leadership that I wrote in the company’s correct tone of voice
Marketing director on tap
Smaller tech companies need strategic marketing input but can’t afford the overhead of a full-time marketing director. I plug the gap.
Use me for a short burst to do a research-based review of your current marketing strategy and set a strategic content-led marketing plan for the year.
Or retain me for a couple of days a month to create the kind of content that will change your decision-makers’ minds about your company.
With a marketing director on tap, smaller tech companies (especially those in Cornwall and the South West) can punch above their weight.
Get in touch
Email: fistralmark@gmail.com
Mob: +44 (0)7557 509789
Working hours: 11.00-18.00, Monday to Friday
I’m in Cornwall
Porth Enodoc Cottage, 4 Esplanade Road, Newquay, TR7 1PY, UK